星点点助力宝能商业，构建私域流量会员营销场景
Xingdiandian Helps Baoneng Business Build a Private Domain Traffic Member Marketing Scenario
宝能总部位于中国深圳经济特区，始终坚持实业报国理想，全面推进“制造宝能、科技宝能、民生宝能”三大战略，现已发展成为涵盖高端制造、国际物流、综合开发、民生服务四大核心业务板块的大型现代化企业集团，业务遍布全国300多个城市。
The headquarters of Baoneng is located in the Shenzhen Special Economic Zone of China. It has always adhered to the ideal of serving the country through industry and comprehensively promoted the three major strategies of "Baoneng in Manufacturing, Baoneng in Technology, and Baoneng for People's Livelihood". It has now developed into a large modern enterprise group covering four core business segments: high-end manufacturing, international logistics, comprehensive development, and people's livelihood services, with its businesses spreading across more than 300 cities nationwide.
宝能商业有限公司系宝能国际旗下全资子公司，主要从事商业地产（综合型购物中心）的前期调研/规划、品牌引进、运营管理、物业服务、商业咨讯等。宝能商业自成立以来，始终致力于提升城市居民生活品质，打造一流商业地产品牌。未来五年内，宝能商业将持续打造深圳、扬州、赣州、合肥、乌鲁木齐、无锡、南宁、沈阳等13个大型城市综合体购物中心，总商业运营面积将达100万平方米。
Baoneng Commercial Co., Ltd. is a wholly-owned subsidiary of Baoneng International, mainly engaged in the preliminary research/planning of commercial real estate (comprehensive shopping malls), brand introduction, operation management, property services, business information, etc. Since its establishment, Baoneng Commercial has been committed to improving the quality of urban residents' lives and creating a first-class commercial real estate brand. In the next five years, Baoneng Commercial will continue to build 13 large-scale urban complex shopping malls in Shenzhen, Yangzhou, Ganzhou, Hefei, Urumqi, Wuxi, Nanning, Shenyang, etc., with a total commercial operation area of 1 million square meters.
宝能商业为满足统一的线上线下运营管理，充分调动会员参与的积极性，期望通过完善营销触点，积累并盘活潜在流量，服务会员、赋能租户，促进成交，从而实现留客与复购，提出以下场景需求：
1. 六大购物中心会员流量分散，期望构建集团架构的私域流量池：整合集团六大购物中心的会员流量，构建集团统一会员入口，支持集团对会员的统一营销联动。
2. 期望为会员提供丰富的刚需应用，提升用户体验感： 整合集团各购物中心的刚需应用场景，包括停车服务、支付即积分、积分兑换等，满足用户线上线下购物体验，提升用户粘性，增强会员活跃度。
3. 期望获得更丰富的营销场景，增强用户互动：期望小程序商城能满足多样式，多组合的营销玩法，包括拼团、秒杀、劵、社群分享等，并能通过营销组件功能有效带动用户活跃度及转化。
4. 实现线上线下融合的导流运营：期望借助集团统一的私域流量服务平台，针对集团统一会员，搭配线上线下融合营销活动，为各购物中心商家提供线上线下的导流增值服务。
5. 集成小程序停车服务：期望小程序商城能满足将宝能原有单一的停车缴费功能进行集成，提高到场用户的停车体验，并能带动车主在小程序商城的活跃度。
通过星点点科技对宝能商业中心的需求调研和蓝图规划之后，星点点科技为宝能商业提供了以下场景应用，构建了宝能荟小程序会员平台，聚合宝能商业6个购物中心形成统一会员私域流量入口。宝能荟小程序商城于9月份初正式启动，在双方协作下于9月底完成西丽宝能环球汇上线，10月底完成6个场的上线，助力宝能商业实现拉新促活转化等会员营销场景。
In order to meet the unified online and offline operation management, fully mobilize the enthusiasm of members' participation, and through improving marketing touchpoints, accumulate and activate potential traffic, serve members, empower tenants, and promote transactions, so as to achieve customer retention and repeat purchases, Baoneng Commercial puts forward the following scenario requirements:
1. The member traffic of the six shopping malls is scattered, and there is an expectation to build a private domain traffic pool with a group structure:Integrate the member traffic of the six shopping malls of the group, build a unified member entrance of the group, and support the unified marketing linkage of the group for members.
2. Expect to provide members with rich applications for rigid needs to enhance the user experience:Integrate the application scenarios of rigid needs of each shopping mall in the group, including parking services, points for payment, points redemption, etc., to meet the online and offline shopping experience of users, enhance user stickiness, and increase member activity.
3. Expect to obtain richer marketing scenarios and enhance user interaction:Expect the mini-program mall to meet various and combined marketing methods, including group buying, flash sales, coupons, community sharing, etc., and be able to effectively drive user activity and conversion through the functions of marketing components.
4. Achieve the diversion operation of online and offline integration:Expect to use the group's unified private domain traffic service platform, target the group's unified members, and cooperate with online and offline integrated marketing activities to provide value-added diversion services for the merchants of each shopping mall both online and offline.
5. Integrate the parking service of the mini-program:Expect the mini-program mall to integrate Baoneng's original single parking payment function, improve the parking experience of on-site users, and drive the activity of car owners in the mini-program mall.
After Xingdiandian Technology conducted a demand survey and blueprint planning for Baoneng Commercial Center, Xingdiandian Technology provided the following scenario applications for Baoneng Commercial, built the Baonenghui mini-program member platform, and aggregated the six shopping malls of Baoneng Commercial to form a unified member private domain traffic entrance. The Baonenghui mini-program mall was officially launched at the beginning of September. With the cooperation of both parties, the Xili Baoneng Global Hui was launched at the end of September, and the launch of six venues was completed at the end of October, helping Baoneng Commercial to achieve member marketing scenarios such as attracting new customers, promoting activity, and conversion.
1、打造宝能集团型会员营销平台：宝能荟小程序支持宝能商业集团旗下6个购物中心统一会员入口，满足多地区项目自由切换，支持自营+商家入驻的多运营模式，在会员系统内融合了商城、直播、限时秒杀、活动报名、优惠卡劵等功能，进一步助力宝能商业营销联动，为宝能商业集团的快速发展提供了强有力的保障。
1. Build Baoneng Group-type Member Marketing Platform:The Baonenghui mini-program supports the unified member entrance of the six shopping malls under Baoneng Commercial Group, meets the free switching of projects in multiple regions, and supports multiple operation modes of self-operation + merchant settlement. Functions such as a mall, live streaming, limited-time flash sales, event registration, and preferential coupons are integrated into the member system, further helping the marketing linkage of Baoneng Commercial and providing a strong guarantee for the rapid development of Baoneng Commercial Group.
2、集成宝能便捷停车、拓宽消费者触达渠道：将宝能集团自有停车系统与现有宝能荟小程序商城打通并进行停车服务集成，实现入场车辆通过绑定车牌，微信缴费、停车劵缴费、积分缴费等，为会员系统发挥了客群沉淀功能，扩大了触达消费者触达范围。
2. Integrate Baoneng's Convenient Parking and Expand Consumer Reach Channels：Connect Baoneng Group's own parking system with the existing Baonenghui mini-program mall and integrate the parking services. It enables the incoming vehicles to pay through methods such as license plate binding, WeChat payment, parking coupon payment, and point payment. This plays the function of customer group precipitation for the member system and expands the scope of consumer reach.
3、以多场景营销，实现高效转化：为宝能商业集团打造了多组合的营销方式，包括小游戏、优惠推送、满减满折、秒杀活动、平台优惠优惠劵派发、抽奖、拼团、砍价、积分兑换、直播营销、和会员特权等多种组合营销方式，转变为将线上流量向场内引流并不断提高用户粘性。
3. Achieve High-efficiency Conversion through Multi-scenario Marketing：Create a variety of combined marketing methods for Baoneng Commercial Group, including mini-games, preferential promotions, full reduction and discount, flash sale activities, distribution of platform preferential coupons, lucky draws, group buying, bargaining, point redemption, live streaming marketing, and member privileges. It transforms to divert online traffic to the physical stores and continuously improve user stickiness.
4、线上营销+线下体验的购物场景融合，赋能商家客流：结合宝能购物中心打造了线上线下互通互动的推广方式，结合商家线下门店的导购优势，将线上订单引流到线下到门店核销自提，进一步推动线下门店交易额和提升购物中心客流，从而深度服务消费者看得见，摸得着的购物诉求，增加商家销售业绩，形成线上线下运营一体化的良性循环。
4. Integration of Online Marketing and Offline Experience Shopping Scenarios to Empower Merchant Traffic：Combined with Baoneng Shopping Mall, a promotion method of online and offline interconnection and interaction has been created. By combining the advantages of in-store sales guides of merchants, online orders are diverted to offline stores for verification and self-pickup. This further promotes the transaction volume of offline stores and increases the traffic of the shopping mall, thus deeply serving the tangible shopping demands of consumers, increasing the sales performance of merchants, and forming a virtuous cycle of integrated online and offline operations.
5.对接第三方支付，实现支付即积分场景
星点点科技对接支付宝和微信支付，实现宝能CRM系统集成支付即会员积分，不同于传统的服务台积分、客户自助积分（拍照积分、AI积分）等解决方案，会员只需首次授权，每次在购物中心消费选择微信或支付宝支付同时就自动完成会员积分，不仅方便会员，同时解决了平台商家积分难的困境，为宝能商业运营会员积分体系提供利益最大化。
5. Connect with Third-party Payment to Achieve the Scenario of Points upon Payment
Xingdiandian Technology connects with Alipay and WeChat Pay to realize that the Baoneng CRM system integrates payment with member points. Different from traditional solutions such as service desk points and customer self-service points (photo points, AI points), members only need to authorize for the first time. Each time they consume in the shopping mall and choose WeChat or Alipay for payment, member points are automatically completed. This not only facilitates members but also solves the dilemma of difficult point accumulation for platform merchants, maximizing the benefits for Baoneng's commercial operation of the member point system.
星点点科技构建的宝能荟小程序赋能了宝能的实体商业包括：小程序直播、营销派劵、互动游戏，线上购买，线下核销自提、支付即积分等，丰富的营销互动和会员服务功能，同时后台多项目的自动分账，一键式经营数据报表，快速上架商品功能，给入驻商家和平台提供了便捷的线上运营体验。
宝能荟小程序数字化的营销，满足宝能商业多彩的营销方式，赋予了宝能商业购物中心多样的个性，让宝能商业的个性更加凸显出来，更俘获了会员的心。
星点点科技有限公司 （Lanlnk）广东高新技术企业，专注于提供“新商业、新零售、新营销”的行业咨询、解决方案、软件研发、运维支持服务，致力提供本地化电子商务及移动互联网软件研发服务。
已成功为周大福、益田集团、宝能集团、吾悦广场、富康城集团、碧桂园、天河城集团、高德置地、奥飞股份、彩生活集团、圣地集团、珠光集团、东升集团、星艺装饰、恒洁集团、招商局集团、乐淘网、蜂狂购等大中型零售集团企业提供解决方案。
The Baonenghui mini-program built by Xingdiandian Technology empowers Baoneng's physical business, including mini-program live streaming, marketing coupon distribution, interactive games, online purchase, offline verification and self-pickup, points upon payment, etc. With rich marketing interaction and member service functions, as well as automatic account splitting for multiple projects in the background, one-click business data reports, and the function of quickly listing products, it provides a convenient online operation experience for settled merchants and the platform.
The digital marketing of the Baonenghui mini-program meets Baoneng Commercial's diverse marketing methods, endows Baoneng Commercial Shopping Mall with various personalities, makes Baoneng Commercial's personality more prominent, and captures the hearts of members.
Xingdiandian Technology Co., Ltd. (Lanlnk), a high-tech enterprise in Guangdong, focuses on providing industry consulting, solutions, software research and development, operation and maintenance support services for "new business, new retail, and new marketing", and is committed to providing local e-commerce and mobile Internet software research and development services.
It has successfully provided solutions for large and medium-sized retail group enterprises such as Chow Tai Fook, Yitian Group, Baoneng Group, Wuyue Square, Fukangcheng Group, Country Garden, Tianhe City Group, GDH Property, Alpha Group, C&S Life Group, Shengdi Group, Zhuguang Group, Dongsheng Group, Xingyi Decoration, HeGII Group, China Merchants Group, Letao.com, Fengkuanggou, etc.
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电话：18102836103 18128859091
Building A8-1, No. 616, Yuangang Road, Tianhe District, Guangzhou
19th Floor, Shenkan Building, Shangbu Middle Road, Futian District, Shenzhen
Tel: 18102836103 18128859091