CRM会员营销系统核心产品特色

为商业综合体、智慧商圈、商家数字化转型赋能

Core Product Features of CRM Member Marketing System

Empower the digital transformation of commercial complexes, smart business districts, and merchants.

全渠道粉丝沉淀

全渠道粉丝沉淀

支持打通全渠道会员数据,实现会员的互通(会员管理+企业微信)
Full-channel Fan Accumulation

Full-channel Fan Accumulation

Support the connection of full-channel member data to achieve member intercommunication(Member management + Enterprise WeChat)
全生命周期运营

全生命周期运营

通过对成长体系构建,实现全生命周期运营(等级+积分+权益体系)
Full Lifecycle Operation

Full Lifecycle Operation

Achieve full lifecycle operation through the construction of a growth system(Level + Points + Privilege system)
精准自动化营销

精准自动化营销

通过对会员行为数据的分析自动推荐营销(会员标签+行为分析)
Precise Automated Marketing

Precise Automated Marketing

Automatically recommend marketing through the analysis of member behavior data(Member tags + Behavior analysis)
多样化互动营销

多样化互动营销

支持多样、丰富的营销玩法赋能品牌门店(卡券+活动+游戏)
Diversified Interactive Marketing

Diversified Interactive Marketing

Support a variety of rich marketing methods to empower brand stores(Coupons + Events + Games)
数据分析可视化

数据分析可视化

多维度的营销数据分析让活动效果可视化(会员+营销数据报表)
Data Analysis Visualization

Data Analysis Visualization

Multi-dimensional marketing data analysis makes the activity effect visible(Member + Marketing data reports)
多渠道广告资源

多渠道广告资源

广告生态连接海量用户,实现品效合一(增强曝光提高转化)
Multi-channel Advertising Resources

Multi-channel Advertising Resources

The advertising ecosystem connects a large number of users to achieve both brand building and effectiveness (Enhance exposure and improve conversion)
会员数据沉淀
Member Data Accumulation

会员数据沉淀

信息资产化

全渠道会员数据沉淀,形成身份唯一标识,更精准定位会员特征。

Member Data Accumulation

Information Assetization

Accumulate full-channel member data to form a unique identity, and more accurately locate member characteristics.

全生命周期运营

等级体系+权益体系+积分体系通过会员体系和积分体系的运营,刺激用户活跃,培养忠诚度,促进业务增长

Full Lifecycle Operation

The level system + privilege system + points system stimulates user activity, cultivates loyalty, and promotes business growth through the operation of the member system and points system.

全生命周期运营
Full Lifecycle Operation
等级体系

等级体系

用户实时与商家进行互动,沟通商品问题,疑难解答,增强购物信任。
权益体系

权益体系

直播与购物无缝结合,用户可以边看边买,减少中间环节,成单率更高。
积分体系

积分体系

适用于产品发布、活动会议、商品推广等多场景品牌变现,提升流量转化。
Level System

Level System

Users interact with merchants in real time, communicate about product issues, answer questions, and enhance shopping trust.
Privilege System

Privilege System

Live streaming and shopping are seamlessly combined, allowing users to buy while watching, reducing intermediate links and increasing the order conversion rate.
Points System

Points System

It is applicable to brand monetization in multiple scenarios such as product launches, event conferences, and product promotions, and improves traffic conversion.

精准自动化营销

整合多元数据、会员消费行为,完善会员标签,依据用户行为数据分析,可对会员进行精细化运营,提升会员贡献。

Precise Automated Marketing

Integrate diverse data and member consumption behaviors, improve member tags, and conduct refined operations on members based on the analysis of user behavior data to enhance member contributions.

多样化互动营销
Diversified Interactive Marketing

多样化互动营销

增强转化

支持多样、丰富的营销玩法赋能品牌门店,如优惠卡券、积分商城、主题活动、营销游戏等

Diversified Interactive Marketing

Enhance Conversion

Support a variety of rich marketing methods to empower brand stores, such as preferential coupons, points malls, themed activities, marketing games, etc.

精准数据分析
Precise Data Analysis

精准数据分析

商业决策

精确统计运营数据,多维度数据报表呈现,全面洞察营销效果,科学助力营销决策。

Precise Data Analysis

Business Decision-making

Accurately count operation data, present multi-dimensional data reports, comprehensively gain insights into marketing effects, and scientifically assist in marketing decision-making.

广告生态连接海量用户
The Advertising Ecosystem Connects a Massive Number of Users

广告生态连接海量用户

实现品效合一

基于微信生态体系,整合朋友圈、公众号、小程序等多重资源,结合用户社交、阅读和生活场景,利用专业数据算法打造的社交营销推广平台。

The Advertising Ecosystem Connects a Massive Number of Users

Achieve the Integration of Brand Building and Effectiveness

Based on the WeChat ecosystem, integrate multiple resources such as Moments, official accounts, and mini-programs, combine with users' social, reading, and life scenarios, and create a social marketing promotion platform using professional data algorithms.

应用价值

实现会员拉新、留存、促活商业闭环,达成运营目标。

Application Value

Achieve the business closed loop of member acquisition, retention, and activation, and reach the operation goals.

多渠道触达引流

引流方式更多样,激励客户、自动分流、定制标签、让引流数据可视化

Multi-channel Reach and Traffic Attraction

There are more diverse ways to attract traffic, including motivating customers, automatic traffic diversion, customizing tags, and making the traffic attraction data visual.

精细化社群运营

客户群运营更便捷,客户一键拉群、实施标准化流程、敏感行为自动上报

Refined Community Operation

The operation of customer groups is more convenient. Customers can quickly form groups with one click, implement standardized processes, and automatically report sensitive behaviors.

建立客户销售漏斗

客户管理更智能,动态掌握、行为跟踪、高效跟进、促进成单

Establish a Customer Sales Funnel

Customer management is more intelligent, with dynamic monitoring, behavior tracking, efficient follow-up, and promotion of order placement.

商业管控管理团队

商业内控更高效,合规存储、不合规行为即时提醒、客户流失预警。

Business Control and Management Team

Business internal control is more efficient, with compliant storage, immediate reminders for non-compliant behaviors, and early warnings for customer churn.