更新时间 2021-05-14 18:06:50
小程序购物已经是现在商家和品牌共同选择的方式。慢慢的小程序的功能越来越多。出现了很多营销功能，包括会员积分制度。什么是积分商城呢？
积分商城小程序是指，支持商家使用会员制度，并且对会员进行积分营销。通过签到，购买产品，分享等互动，可获得积分，然后设定一定的规则，积分到达一定程度时，可以兑换一定等的礼品或者优惠券，或者搭售部分产品。可以提高趣味性与用户活性，忠诚度，增加用户黏性，提高销售业绩，实现积分闭环。
通过商城小程序的后台设置，开启会员积分后，将提供列表展示的所有的活动。活动时间结束时，在后台设置关闭后，活动即失效。可以根据活动的名称、类型、状态，时间来筛选显示积分商城的活动。
商城系统需要有明确且显眼可见的积分及兑换规则。要有每个活动的对应明细，不同等级用户享受不同的积分规则，可以积多少积分，这些都要给用户以清晰明了的方式展示出来。表格就是一个很好的方式。小程序系统需专门针对积分兑换的兑换系统，方便日后会员的积分兑换。
同时也要在首页，放置文字说明，让用户知道如何使用积分以及兑换产品。避免部分会员有积分因为不知道如何兑换而错过优惠。兑换系统中商品种类要丰富。如果你的商城系统只能兑换一些滞销产品，会员在兑换礼品时，并没有喜欢的礼品，会降低用户购物体验，对商家整体评价下降，复购留存率减少。所以我们需要在兑换系统中准备丰富多样的兑换商品，这样才能激发用户复购留存。
总体来说，积分商城小程序系统，促销方式不仅效率高，成效快，还可以协助商城优化会员管理制度。
以上是星点点专家整理的小程序商城平台哪家好的建议 。星点点是国家高新技术企业，专注商业数字化十年经验，为企业提供多门店+多商户小程序商城开发、新零售商城系统、门店互动导购系统、企业微信、会员系统搭建和运营、门店导购服务升级等各类提升企业业绩和助力企业转型的新零售解决方案。成功与周大福、奥飞娱乐、益田集团、富康城集团、珠光火货集团、天河城、高德置地、宝能商业等位居500强知名品牌合作。
Update Time: May 14, 2021, 18:06:50
Shopping through mini-programs has now become the common choice for merchants and brands. Gradually, mini-programs have more and more functions. Many marketing functions have emerged, including the member points system. So, what is a points mall?
A points mall mini-program means that it supports merchants to use the member system and conduct point marketing for members. Through interactions such as check-in, product purchase, and sharing, members can earn points. Then, by setting certain rules, when the points reach a certain level, members can exchange for certain gifts or coupons, or bundle-sell some products. This can increase the fun, user activity, loyalty, user stickiness, improve sales performance, and achieve a points closed loop.
Through the background settings of the mall mini-program, after enabling the member points, all the activities will be displayed in a list. When the activity time ends and it is closed in the background settings, the activity will become invalid. You can filter and display the activities of the points mall according to the activity name, type, status, and time.
The mall system needs to have clear and visible points and redemption rules. There should be corresponding details for each activity. Users of different levels enjoy different points rules, and how many points can be accumulated should all be displayed to users in a clear and understandable way. A table is a very good way. The mini-program system needs a redemption system specifically for points redemption to facilitate the future points redemption of members.
At the same time, text instructions should also be placed on the homepage to let users know how to use points and redeem products. Avoid some members missing out on discounts because they don't know how to redeem their points. The variety of products in the redemption system should be rich. If your mall system can only redeem some slow-moving products, and members don't have any favorite gifts when redeeming gifts, it will reduce the user shopping experience, lower the overall evaluation of the merchant, and reduce the repurchase and retention rate. Therefore, we need to prepare a rich variety of redeemable products in the redemption system to stimulate users' repurchase and retention.
Overall, the points mall mini-program system not only has high efficiency and quick results in promotional methods but also can assist the mall in optimizing the member management system.
The above are the suggestions compiled by the experts of Xingdiandian on which is the best mini-program mall platform. Xingdiandian is a national high-tech enterprise, focusing on business digitization for ten years of experience, providing enterprises with various new retail solutions such as multi-store + multi-merchant mini-program mall development, new retail mall systems, store interactive shopping guide systems, enterprise WeChat, member system construction and operation, store shopping guide service upgrades, etc., to improve enterprise performance and assist enterprise transformation. It has successfully cooperated with well-known brands among the top 500 such as Chow Tai Fook, Alpha Group, Yitian Group, Fukangcheng Group, Zhuguang Huohuo Group, Tianhe City, Gaud Land, Baoneng Business, etc.