近年来，电商行业的发展促使了小程序的诞生和发展。微信小程序已然融进了我们的生活。也在电商行业占有一席之地。

小程序凭借其入口多，依托微信流量红利，无需下载安装，打通线上线下用户数据，资源整合管理等优势被电商行业认可。很多品牌也可以布局自己的小程序商城，完成交易闭环。以及利用微信社交好友强关系的依托，分享以及多次裂变传播，其中小程序分商城模式就是最经典的裂变传播，可以让用户协助导流，获客。

一、裂变传播

小程序的分销系统，是基于微信小程序基础上开发的分销商城，采用分销模式，品牌可以在做后台灵活设置自己的分销体系。由品牌自定义开发的分销系统不仅有店铺管理、促销推荐、交易支付、订单管理、充值优惠，满减折扣、会员制度、信息地址后台管理等基础功能，还有分销，团购拼购，优惠券，秒杀，等营销功能，能够帮助商场、超市、服装行业、新零售行业等实体店铺迅速搭建一个不亚于APP的社交电商购物平台。

二、小程序分销系统模式VS小程序商城模式

小程序分销商城模式比普通商城模式的优势就在于，小程序分销商城系统可以提供分销以及返利或优惠券功能以化妆品为例，一个新零售公司定制开发了一个小程序分销系统，通过设置自己的分销模式，当有顾客扫码进入小程序分销商城时，可购买商品，且分享传播即可获得返利或者优惠券（社交立减金）。用户皆可成为你的分销商。

例如，消费者A购买了你的产品后，通过朋友圈或者群聊聊天等分享小程序二维码，其好友B通过A的分享扫码进入分销商城购买，则A获得现金或红包优惠券奖励；

同理，消费者B在购买后也向自己的好友或群聊分享小程序二维码，好友C或D再次通过扫码进入分销商城购买，则A和B都能获得现金或红包优惠券奖励

这样下去，分销裂变次数可达到成千上万次。

三，小程序分销商城的优势

1、增加曝光率：用户可通过微信朋友圈或者聊天群组扫码、公众号、附近小程序、微信搜索等十几个入口，进入小程序分销商城了，通过分享为商家导流获客，增加了曝光提升到店率。

2、微信流量红利：微信是国内市场最大的的社交软件，12亿用户皆可成为品牌的潜在用户及分销商

3、顾客资源整合：入口多，可通过线下方式将顾客引流至线上，营造更多O2O场景，完善消费体验。

 以上是星点点专家整理的小程序商城平台哪家好的建议 。星点点是国家高新技术企业，专注商业数字化十年经验，为企业提供多门店+多商户小程序商城开发、新零售商城系统、门店互动导购系统、企业微信、会员系统搭建和运营、门店导购服务升级等各类提升企业业绩和助力企业转型的新零售解决方案。成功与周大福、奥飞娱乐、益田集团、富康城集团、珠光火货集团、天河城、高德置地、宝能商业等位居500强知名品牌合作。

In recent years, the development of the e-commerce industry has promoted the birth and development of mini-programs. WeChat mini-programs have already integrated into our lives and also have a place in the e-commerce industry.

Mini-programs are recognized by the e-commerce industry for their advantages such as multiple entrances, relying on the traffic dividends of WeChat, no need for download and installation, connecting online and offline user data, and resource integration management. Many brands can also lay out their own mini-program malls to complete the transaction closed loop. And by relying on the strong relationship of WeChat social friends, sharing and multiple fission propagations, among which the mini-program distribution mall model is the most classic fission propagation, which can let users assist in guiding traffic and acquiring customers.

I. Fission Propagation

The distribution system of the mini-program is a distribution mall developed based on the WeChat mini-program. Adopting the distribution model, brands can flexibly set up their own distribution system in the background. The distribution system custom-developed by the brand not only has basic functions such as store management, promotional recommendations, transaction payment, order management, recharge discounts, full reduction discounts, membership system, information address background management, etc., but also has marketing functions such as distribution, group buying, coupons, flash sales, etc. It can help physical stores in shopping malls, supermarkets, the clothing industry, the new retail industry, etc. quickly build a social e-commerce shopping platform that is no less than an APP.

II. Mini-program Distribution System Model VS Mini-program Mall Model

The advantage of the mini-program distribution mall model over the ordinary mall model is that the mini-program distribution mall system can provide distribution and rebate or coupon functions. Taking cosmetics as an example, a new retail company custom-developed a mini-program distribution system. By setting its own distribution model, when a customer scans the code to enter the mini-program distribution mall, they can purchase goods, and by sharing and spreading, they can get rebates or coupons (social instant discounts). Users can all become your distributors.

For example, after consumer A purchases your product, they share the mini-program QR code through Moments or group chats. If their friend B scans the code shared by A and enters the distribution mall to make a purchase, then A will receive a cash or red envelope coupon reward;

Similarly, after consumer B makes a purchase, they also share the mini-program QR code with their friends or in group chats. If friends C or D scan the code again and enter the distribution mall to make a purchase, then both A and B will receive a cash or red envelope coupon reward.

In this way, the number of distribution fission times can reach tens of thousands of times.

III. Advantages of the Mini-program Distribution Mall

1. Increase exposure rate: Users can enter the mini-program distribution mall through more than a dozen entrances such as scanning codes in WeChat Moments or chat groups, official accounts, nearby mini-programs, WeChat search, etc. By sharing, they can guide traffic and acquire customers for merchants, increasing exposure and the rate of customers coming to the store.

2. WeChat traffic dividends: WeChat is the largest social software in the domestic market, and 1.2 billion users can all become potential users and distributors of the brand.

3. Customer resource integration: With multiple entrances, customers can be guided from offline to online, creating more O2O scenarios and improving the consumption experience.

The above are the suggestions compiled by the experts of Xingdiandian on which is the best mini-program mall platform. Xingdiandian is a national high-tech enterprise, focusing on business digitization for ten years of experience, providing enterprises with various new retail solutions such as multi-store + multi-merchant mini-program mall development, new retail mall systems, store interactive shopping guide systems, enterprise WeChat, member system construction and operation, store shopping guide service upgrades, etc., to improve enterprise performance and assist enterprise transformation. It has successfully cooperated with well-known brands among the top 500 such as Chow Tai Fook, Alpha Group, Yitian Group, Fukangcheng Group, Zhuguang Huohuo Group, Tianhe City, Gaud Land, Baoneng Business, etc.