在互联网发展的蓬勃时期，传统企业转向电商，或许更多是在生存压力之下的别无他选。

十年来，电子商务技术壁垒已逐渐冰消瓦解。云计算、移动互联网、社交网络、基于位置的服务等新兴服务的发展，使得全球数据量呈现爆发式增长，这种新的变化，为在线电子商务平台商业模式创新提供了重要基础。网络消费的安全性与便捷性也在不断提升，由此带来了消费者购物习惯的改变。 所以近年来大型传统企业纷纷开展他们的线上商城业务。那么除了这些大型的传统企业之外，其他的实体经济是否也需要建设专属的线上商城呢？我们看下这些线上商城的优势，答案就很清晰明了了。

1. 无时空限制

每天24小时都可以进行商品的浏览与购买，同时辐射范围也从周围几百米变得更远。网络可以为你带来强大的流量，拓展你的市场以及用户群体。

2. 为会员提供更深层的服务它不仅仅只是一个线上商城、流量入口，而是为会员提供从门店到线上全方位深度服务的平台。

3. 营销推广更快更深入

与传统的传单、易拉宝等营销方式不同的是，他可以将营销信息直接通过网络发券、推送等形式，直接接触到客户。改善了传统的营销促销难以触及客户的现象。

4. 节约成本

线上商城的网络素材都可以长期使用，经济环保。而且免费升级优化，维护成本相当低。

以上是星点点专家整理的实体商业是否有必要建立线上商城的建议 。星点点是国家高新技术企业，专注商业数字化十年经验，为企业提供多门店+多商户小程序商城开发、新零售商城系统、门店互动导购系统、企业微信、会员系统搭建和运营、门店导购服务升级等各类提升企业业绩和助力企业转型的新零售解决方案。成功与周大福、奥飞娱乐、益田集团、富康城集团、珠光火货集团、天河城、高德置地、宝能商业等位居500强知名品牌合作。

During the vigorous development period of the Internet, traditional enterprises turning to e-commerce may be more of a last resort under the pressure of survival.

In the past ten years, the technical barriers of e-commerce have gradually disintegrated. The development of emerging services such as cloud computing, mobile Internet, social networks, and location-based services has led to an explosive growth in the global data volume. This new change provides an important foundation for the innovation of business models of online e-commerce platforms. The security and convenience of online consumption are also constantly improving, which has brought about changes in consumers' shopping habits. Therefore, in recent years, large traditional enterprises have successively launched their online mall businesses. So, in addition to these large traditional enterprises, do other real economies also need to build exclusive online malls? By looking at the advantages of these online malls, the answer becomes very clear.

1. No Time and Space Limitations

You can browse and purchase goods 24 hours a day, and at the same time, the radiation range has become farther from just a few hundred meters around. The Internet can bring you strong traffic and expand your market and user group.

2. Provide Deeper Services for Members It is not just an online mall and a traffic entrance, but a platform that provides members with comprehensive and in-depth services from physical stores to online.

3. Faster and Deeper Marketing Promotion

Different from traditional marketing methods such as flyers and roll-up banners, it can directly reach customers by sending coupons and pushing messages through the Internet. It improves the situation where traditional marketing and promotions have difficulty reaching customers.

4. Cost Saving

The online materials of the online mall can be used for a long time, which is economical and environmentally friendly. Moreover, it can be upgraded and optimized for free, and the maintenance cost is quite low.

The above are the suggestions compiled by the experts of Xingdiandian on whether it is necessary for physical businesses to build an online mall. Xingdiandian is a national high-tech enterprise, focusing on business digitization for ten years of experience, providing enterprises with various new retail solutions such as multi-store + multi-merchant mini-program mall development, new retail mall systems, store interactive shopping guide systems, enterprise WeChat, member system construction and operation, store shopping guide service upgrades, etc., to improve enterprise performance and assist enterprise transformation. It has successfully cooperated with well-known brands among the top 500 such as Chow Tai Fook, Alpha Group, Yitian Group, Fukangcheng Group, Zhuguang Huohuo Group, Tianhe City, Gaud Land, Baoneng Business, etc.